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RESEARCH > External Research
Focus your research on data related to your marketplace.
External research focuses on information important to your clients and your competitive position. Keeping up with new legislation, new regulations, business trends, changes in your own industry, etc. provides information you can use to create appropriate marketing approaches to both clients and contacts. It can provide opportunities for closer relationships with key referral sources. Most importantly, it gives you the knowledge you need to move from a vendor of legal services to a trusted business advisor.
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You might consider:
- Reputation in the marketplace surveys
- Knowledge of your service menu surveys
- Advertisement tracking
- Web site statistics
- Test decision-makers’ assumptions
- Forecast major trends impact on your market and your firm
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