RESEARCH > Competitive Intelligence

Competitive intelligence gives you the lay of the land.
Competitive intelligence encompasses information about your clients, their industries, your geographical space, your competitors etc. Much of it comes from secondary sources such as newspapers, newsletters, trade associations, the Internet, etc. You need to mold this data, compiled for someone else’s purposes, into information to suit your needs. It then becomes a key factor in your business development decision-making.

Do You. . . .
            Know what firms and companies duplicate your services?
            Know with whom you share your clients?
            Know the key trends that affect your clients?

For some how-to ideas see my article, “Using Research for Information and Profit,” Strategies: The Journal of the Legal Marketing Association,, November-December 2001.

Also see Carol’s article: “Diversity Is Important to Marketing
Because It Is a Key to Sales,” Strategies: The Journal of the Legal Marketing Association, July 2002.