greenwald consulting

COMMUNICATE

Communicating is the key to effective business development.
The successful professional needs to communicate differently with each audience – clients, colleagues, contacts. Knowing what each audience cares about and needs is the key to effective communication. We each have seven seconds to make a first impression. Learn to make those seconds effective by knowing how to reach each audience.


Do You. . . .
            Know what matters to each client and colleague?
           Speak the language of business rather than legalese?
           Take the time to research your potential audience before a meeting?

If you are unsure about your responses to these questions, consult Carol.

Networking
Client-care programs
Coaching
Cross-selling
Referral strategies
Training
Web content: edit, rewrite, write

Doing the 180°
Successful communication should be about them. The
most effective marketing pieces - whether in print or web-based - are keyed to the specific situation and specific
client or individual. Boiler plate is kept to a minimum. The
materials begin with the recipient and discuss their issues
first, then the solution. The pieces reinforce the conversation
that takes place.