greenwald consulting

STRATEGY

A strategy needs a plan.
Planning is the most cost effective way to efficiently grow your practice. Begin from your current areas of success and you will identify the kinds of clients and services that work best for you. Then you set goals, objectives and programs that will help you grow your best areas.

A plan is a roadmap for change.
Planning creates a roadmap for growing a marketing culture. It can reinvent laggard areas. It enables you to focus on your best clients and identify and hand off "D" clients. Planning how to use your brand can make your firm more visible in your marketplace. Planning your outreach can create strong referral relationships that generate better business.


Do You. . . .
Know where your profit comes from?
Measure the effectiveness of your marketing activities?
Update your goals?

If you are unsure about your responses
to these questions,

Consult Carol.

Marketing strategy
Business development process
Client focus
Communications programs
        Internal focus
        External focus
Measurements/ROI

For Example - planning works.
A small, financial-sector focused firm wanted to plan to increase their size and profits. We analyzed their internal data, reviewed the competitive environment, and created a plan that focused on getting more work from current clients and maximizing referral relationships. Result: the firm grew in size and profits.

 

See also, “Defining Uniqueness: Strategic Plans Guide Business,” Solos & Small Firms Special Section, New York Law Journal, September 26, 2005.