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STRATEGY > Marketing strategy
Strategy is the backbone of effective marketing.
Marketing without strategy is like traveling an unknown road without a GPS. Plot your own way. Think about where you want to be in one or two years. Analyze your firm, practice group or individual practice. Build your strategy on the most successful parts of your business.
Targeting is the key to effective implementation.
Targeting focuses strategies on the best clients and prospects, and identifies the best methods for getting your message in front of them.
Targeting involves understanding your key clients, anticipating their needs, and finding ways to help them move forward.
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For Example - A rainmaker doubles his success.
A well-liked, rainmaker senior partner wanted to have a bigger book of business and wondered why he could not grow his client base. We analyzed his approach, discussed other people’s views of him and found that his audience felt he lacked a sense of gravitas. We worked on techniques to show his strength as a business advisor. Result: increased business to share with others in the firm and closer relationships with his own clients.
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