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COMMUNICATE > Coaching
Coaching can change behavior.
It is my belief that all professionals can be taught marketing basics because the most productive approach to marketing is an extension of the basic skills they use every day in their work: questioning techniques, research, analysis, planned approaches, sequential decision points.. Once learned, marketing skills enable professionals to communicate ideas, assessments and solutions to the prospect or client in their language so that they too comprehend the situation, understand the need to act, and agree on the proposed roadmap to success.
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Typical coaching program
- 4-6 sessions, 4-5 weeks apart
- Each in-person session is two hours
- “Homework” between sessions provides practice
- Unlimited email and telephone calls
- Customized forms and worksheets
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