COMMUNICATE > Web content

Successful websites are targeted, tight, focused on results and relevant.
Most websites fail because they contain boilerplate language about the firm and it’s services. The client already knows that. What they want to know is how that boilerplate is relevant to their situation and their company culture. How do you propose to solve their problem? Who will work with them – and why have they been choosen?

On the web, content is king.
Web content is important to all web site visitors from Google’s bots to your potential clients. They want to see information to the point arranged for easy access. Long text is out; relevant short paragraphs are in with more available a click away. They want benefits, not features. They want to know you are experienced and will provide value.

• What do you want audience members to do after they read your message? Call you? Remember you? File for reference?
• How do you want them to view you and your firm? As on top of the news?
• Expert in legal areas of importance to them? Friendly, good-guys?

For Example -
Web sites can assuage “buyer’s remorse.”
For a law firm that felt left behind without a web site we created a site that reflected both the history of the firm and its practice areas. Case studies highlighted benefits. Result: the firm felt pleased to have a showcase for current and potential clients to assess their capabilities.

Do You. . . .
           Know how your website fits into your overall
           strategy?
           Write to be read – clear, concise, focused, on point?
           Keep web content up to date?