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ABOUT US > Greenwald Profile
Professional Marketing Maven and Political Scientist
I work with professional services firms and individuals to structure and implement strategically-grounded, research-based marketing programs.
Marketing Plans
Strategy: for firms, practice groups, offices and/or individuals including analysis of current situation, identification of goals, selection of appropriate targets, development of strategies and programs to reach audiences
Project Design, Project Creation, Project Management: create, write and/or edit Web site content and all manner of print materials
Outreach Programs for Internal and External Audiences: define target audiences and develop appropriate materials for targeting, cross-selling, and/or client care programs
Marketing Research
Internal Marketing Research: analyze internal data to create a foundation for marketing strategy and enhancement of the internal pro-marketing culture
External Marketing Research: understand the competitive environment
Executive Interviews: conduct one-on-one interviews with key clients or referral sources to determine clients’ future needs and assess service quality and service delivery Focus Group Sessions: design and moderate focus group interview sessions to gather reputational or service-related insights
Coaching & Training
Training, Coaching, Mentoring Programs: business development skills for individuals, practice groups or firms
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Experience
+ Expertise
= Excellence
Carol’s excellence is grounded in 25 years of work with and for many kinds of professional service firms.
She has experience directing marketing, marketing research and marketing communications programs for a variety of well-known professional services firms.
Because of her expertise in these areas, Carol lectures frequently on marketing topics to professional firms and associations.
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Greenwald profile
MarketingPartners
Colleagues
Coaching, Mentoring, Training Programs
Project - Design, Creation, Management
Research - Internal, External
Executive Interviews, Focus Groups
Strategy – goals, objectives, programs, tactics
Visibility Programs |
Accounting Firms [In-house]
Richard A. Eisner & Company, LLP [now Eisner], Director of Marketing
KPMG Peat Marwick, Manager of the Internal Research Group in the National Marketing Department
BDO Seidman, Marketing and Communications Manager with National and State responsibilities
Grant Thornton, Communications Manager
Law Firms [In-house]
Haight, Gardner, Poor & Havens [now Holland & Knight], First Director of Marketing
Whitman, Breed, Abbott & Morgan, LLP, First Marketing Director
Consulting Firm [In-house]
Hamilton, HMC, the health care division of Kurt Salmon Associates, Director of Marketing for the division
MarketForce, division of Hildebrandt International, Consultant
Professional Activities
Past-President of the Legal Marketing Association, Metropolitan New York Chapter
Faculty [former], New York University Marketing and Management Institute
Editor [former] of Strategies, the Legal Marketing Association’s national membership publication
Discussion leader, Workshop in Business Opportunities [WIBO] seminars on marketing topics
Lecturer, Community Capital Resources marketing program
Board of Directors, Grace Church Community Services, White Plains, NY
Board of Directors, Shelldrake Environmental Center
Education
Marketing and research courses, American Marketing Association, American Management Association, The Burke Institute, seminars, conferences
Eli Lilly Fellowship [Post-doctoral grant], The Bunting Institute of Radcliffe College
Ph.D., The Graduate Center, City University of New York
M.A., Hunter College, City University of New York
B. A., cum laude, Smith College, Northampton, MA
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