Do you . . .

know where your target population goes for information?
know where they foresee problems and opportunities?
know how to connect with them effectively?

Service Offerings

Relevant Training/Coaching Topic

Strategic business development looks for good clients who want to buy what you sell.
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New business prospecting should incorporate old business successes.

The most cost- and time-effective business development activities replicate your best clients. Strategic prospecting begins with a profile of the ideal client, a construct that embodies the best features of key clients, plus an inventory of the services to be sold and the kind of person most likely to buy them. The business development process becomes a focused strategy to find and woo individuals with ideal client-like characteristics who want your services, have the authority to purchase your services and have the money to pay.