Carol’s clients grow successful client-focused practices.
Effective, efficient, successful business development requires targeting and relevance. Carol’s clients learn to think like their clients think by understanding their clients’ worlds and using that knowledge to proactively add value. Her clients create a plan that:
- identifies the needs and opportunities for their best clients
- customizes their service delivery and service packages to meet clients’ needs, wishes and requirements
- targets prospects with characteristics and needs similar to their best clients
Carol is a pragmatic strategist, trainer and personal coach.
Lawyers need to come out from behind the comfort of legal jargon and speak to clients and prospects in their language. Carol’s coaching and training programs teach lawyers how to set client expectations by turning the features of their firm and practice experience into the relevant benefits and value-adds that clients want. Her clients learn to network successfully online and in-person. The result is new business in areas they prefer to work in with the type clients they like to work with.